Insight Selling for Competitive Edge In the new Business Environment

Want to get insights into the complexities of sales discussions with clients & how to use business storytelling to “wow” your customers?

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About the Program

Think about someone you seek out when you are working through a challenge. They help you think things through and see what’s important. They ask the right questions. They listen. They do not just give you answers— they help you come up with them. They help us see what is possible. That is why we seek out these people, being known as ‘Insight Professionals’, again and again.

With the rise of the Internet, today’s buyers have a lot of information and choices, but they do not necessarily have more wisdom or confidence. They need people to share ideas and help them think these ideas through. Yet this is where so many sellers are struggling, falling short and losing, while a select few are getting it right and winning.

Why this course? What’s so special & unique about it?

This course is unique for the following reasons:

  1. It builds insights into the complexities of sales discussions with your potential clients
  2. It looks at the different perspectives of customer behavior and why they behave in a certain manner
  3. What potential customers learn about your organization?
  4. What do customers know about us and our competitors?
  5. The art of business storytelling techniques to “wow” your potential customers

What will you get out of this course?

  1. Understand the five most successful sales reps profile based on research studies
  2. Describe how sales methodologies evolved over the years as the world of buying and selling changed drastically
  3. How does your organization teach your clients?
  4. Apply strategies against competitors with insights
  5. Combining facts and emotions, the insight scripts are carefully crafted in this session
  6. Learn and apply business storytelling techniques to bring their insights to life in front of clients

Who must attend?

Company’s CEOs, Business Consultants, Sales Managers and Executives and anyone who wants to learn what Insight Selling is all about

Program outline

MODULE 1:

  • The five Sales Reps profile
  • We uncover the five most successful sales reps profile based on research studies.

MODULE 2:

  • Why Insight Selling?
  • This segment discusses how sales methodologies evolved over the years as the world of buying and selling changed drastically

MODULE 3:

  • Building Insights
  • What does our company teach our clients? What if they learn and decide to give their business to our competitors? Let us address the issue in this segment

MODULE 4:

  • “So What?”
  • What are the benefits of your insights to the clients?

MODULE 5:

  • Strategizing against competitors with insights
  • What do clients know about our competitors and us? Discuss on how we clear misconceptions

MODULE 6:

  • “Says who?”
  • Clients want proof and evidence to support your insights before they are convinced

MODULE 7:

  • The choreography of Insight Selling
  • Combining facts and emotions, the insight scripts are carefully crafted in this session

MODULE 8:

  • Business Storytelling Techniques and Project Work
  • Learn and apply business storytelling techniques to bring their insights to life in front of clients

Training Methodology

Brainstorming, intense discussion and debate, online research, customized role-play (based on Insight choreography), videoing of role-play exercises for future coaching (optional)

Testimonials

“Adrian took the time to plan the workshop and structured what to teach in an organized manner. His insight and professional presentation on workshop was well received. He shared his experiences; and related what he taught in real life situation. As a main trainer, Adrian had set himself as a role model on how people should behave during an interview or networking session. Even a simple self-introduction can be very creatively demonstrated”.
~ Chua Yi Fang, Lecturer, Singapore Polytechnic


“Adrian is a good thinker and a persuasive presenter. He makes a strong contribution in training and facilitation. I strongly recommend participants to sign up for his courses”.
~ Vijayakumaran, Manager (Project Management Office/Learning Design), Nanyang Technological University


“As a senior Trainer, Adrian was able to motivate and coach many of the new trainers on the finer techniques of conducting a training session. He was able to lead a small team very well in completing training tasks assigned to them”.
~ Stanley Chwee, Marketing Manager, Accelerated Cognitive Enhancement Pte Ltd

Pricing

Corporate

S$2,000 for a group of 15 participants

Individual

S$150 (1-day course)

Check out our trainers' profiles, accreditations & testimonials.

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Contact Us Today

Feel free to contact us through phone or email. We are just a contact away to meet all your training needs and will provide you with a proposal within a day.

Reach us now

Phone: +65 9362 6498

Email: jeffreywi@exceledgeintl.com

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