About the Program

Value creation has always been part and parcel of any businesses. Businesses need to engage every part of the production chain to help create new strategies, enter new markets, create new brands, create new applications for technology, find new ways of connecting with customers and/or to help find new partners.

Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge.

Participants will develop skills such as ethnographers, visual thinkers, strategists and story-tellers through a hybrid of workshop discussions and activities. It covers building empathy through ethnographic research, generating ideas, prototyping and testing new concepts.

Objectives & outcome

At the end of this programme participants will be able to:

• • Explain design thinking practices, process and their applications
  • Discuss the need for and significance of adopting a design thinking mindset
  • Describe the design thinking process
  • Apply the Design Thinking framework as a structured process to solve problems, generate breakthrough ideas and co-create an improved customer experience journey
  • Improve personal effectiveness by becoming a more empathetic service provider
  • Examine approaches to innovation practiced by various organizations
  • Identify the Ideation in Design Thinking: Tools and Methods (IDEO and scamper ideation
  • Apply the 4 stage of Design Thinking Process: Ideate
  • Explain the fundamental principles that guide design thinking

Who must attend?

Suitable for professionals, managers and executive currently engaged in working in teams and projects, and also the involvement in process, production and design. Much of the work will be based around applying theory to the current challenges and dysfunctions observed in teams which people are involved with.

Program outline

Fundamentals and framework of design thinking processes

• Explain the characteristics of the creative process
• Apply principles of design thinking and techniques for effective problem-solving
• Harnessing and managing group creativity and thinking processes to enhance team performance
• Developing the growth and benefit mindset
• Defining the problem
• Planning the problem-solving process and identifying appropriate tools for use at appropriate stages
• Examine the customers/stakeholder needs and understanding objections or obstacles and develop arguments or solutions to overcome them
• Apply the critical step in any problem-solving
• Compiling a winning solution

Training Methodology

Peer learning, Focus group Discussion, Role-play, Demonstration, Interactive presentation, Reflection, Experience learning and Evaluation practice.